About the Founder

Our Story

Search Term Reports was born from a marketer's frustration with the tedious process of managing Google Ads keywords. As someone who managed million-dollar ad budgets, I spent countless hours each month sifting through search terms, copying and pasting between spreadsheets, and making manual decisions about keyword optimization.

In November 2024, I decided to turn this challenge into an opportunity. Despite having no coding experience, I embarked on an ambitious journey to create a tool that would automate this process. Using Cursor, an AI-powered IDE, and with the guidance of AI, I began building what would become Search Term Reports.

The development process was a testament to the power of modern AI tools. What would typically take an experienced development team months to build, we accomplished in just two months. Every aspect of the application - from the backend logic to the user interface - was crafted through an innovative collaboration between human marketing expertise and AI development capabilities.

This journey wasn't just about building a tool; it was about proving that with the right resources and determination, anyone can bring their ideas to life. Search Term Reports represents a bridge between traditional marketing expertise and modern technology, created by a marketer for marketers.

Professional Summary

With over 15 years of experience in digital marketing and product management, I specialize in algorithmic optimization, digital branding, and e-commerce consulting. My expertise spans Google Ads, SEO, landing page optimization, and data analytics, making me uniquely qualified to understand and solve the challenges faced by digital marketers.

Current Role

As VP of Marketing at Justlife (2020-Present), I lead marketing strategy, focusing on data-driven decision making and performance optimization. This hands-on experience with large-scale digital marketing campaigns directly influences the development of Search Term Reports, ensuring it meets real-world needs of marketing professionals.

Notable Experience

• Co-Host of Girişimci Muhabbeti, Turkey's leading startup podcast with over 2M plays
• Former Product Manager at Insider, leading a team of data scientists in predictive analytics
• Digital Marketing Manager at Hopi, managing $500K monthly budget for acquisition
• Head of Operations at Adphorus (Facebook PMD)
• Head of SEM MENA at Rocket Internet, managing $1M+ monthly ad spend

Education

Bachelor of Arts in Economics from Bilkent University, with additional studies at Dominican University of California